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Dara Mitchell
Soapbox Mobile
760-931-8133
dara@soapboxmobile.com

Companies to initially focus on movie tickets

SAN FRANCISCO, CA – October 25, 2004 – Leading entertainment marketing firm, The Cimarron Group, and expert mobile application service provider, Soapbox Mobile have today announced the development and planned launch of a new wireless transaction service entitled myTicket.

The new service allows consumers to make purchases via their mobile phones with the safety of not having to wirelessly send a credit card number and the convenience of doing so in far fewer steps than any other service available today. While myTicket will launch with movie tickets, it will also be entering the sports and live entertainment arenas.

Consumers who purchase from myTicket will have the opportunity to opt-in to movie-specific and timed promotions that will provide them with special offers relating to movie merchandise, snacks and dining after their movie and future movie-related purchases. And soon they will be receiving movie trailers as well.

“This is a true marketer’s dream”, said Mike Tankel, Director of Marketing Innovation at The Cimarron Group. “We’ve effectively created a new consumer service, new targeted media channels for marketers and long term ROI potential for all partners. The opportunities are endless”.

“It’s amazing to partner with people who understand a true service innovation versus the typical technological application. The power of myTicket and this partnership has just begun”, said Dan Flanegan, CEO of Soapbox Mobile.

“Having worked with the studios for over 25 years, we understood what they were looking for in wireless and could not get” said Bob Farina, CEO of Cimarron Group. “We simply married their needs with consumer willingness to deliver a solution that is simple, safe and above all sells more tickets for them.”

The Cimarron Group and Soapbox Mobile are continuing to add value to myTicket by increasing penetration of new vertical markets, adding promotional and sponsor partners, and providing clear end-user utility.

About The Cimarron Group

Established in 1979, The Cimarron Group is Hollywood’s largest and most successful entertainment marketing agency. Its clients include every major movie studio, television networks, producers of live entertainment, travel and leisure destinations and more. For more information, please visit www.cimarrongroup.com.

About Soapbox Mobile

Soapbox Mobile is an application service provider (ASP) specializing in mobile marketing, m-commerce and mobile CRM (Customer Relationship Management) solutions. The company enables consumer brands, non-profits, and marketing, advertising, and promotional agencies to generate revenue, build relationships and increase awareness on a one-to-one basis through the highly effective medium of mobile communications. For more information, please visit www.soapboxmobile.com or email info@soapboxmobile.com.

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