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Soapbox Mobile
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Guidebook of 500 Innovative Companies and Freelancers to Make May 1st Debut

SAN DIEGO, CA – April 26, 2004 – Seth Godin, entrepreneur and author of the bestselling book Purple Cow, today announced the inclusion of Soapbox Mobile in his 2004 Bull Market Directory, a resource for connecting organizations with some of the world’s most creative thinkers. In early 2004, Godin issued a call for entries seeking the world’s most innovative copywriters, brainstormers, advertising agencies, prototypers, designers, artists and more. Set to make a May 1st debut, the 2004 Bull Market Directory will feature Soapbox Mobile and is expected to reach more than one million people (Godin’s Unleashing the Ideavirus was the most downloaded e-book in history).

“Soapbox Mobile has demonstrated that it is a Purple Cow catalyst, helping clients shake things up and think innovatively,” commented Godin. “Soapbox Mobile has challenged its clients to become spectacular and invigorating. Smart companies realize that they can create Purple Cows faster with a bull.”

In Purple Cow, Godin argued that the only effective marketing strategy is to build innovation into a product or service from inception, ultimately creating a Purple Cow to stand out among a marketplace of traditional brown cows. The 2004 Bull Market Directory is the next step for Godin in questioning traditionally accepted corporate strategies and inspiring business success by uniquely communicating his vision and expertise.

“We are honored to be included in the 2004 Bull Market Directory,” said Dan Flanegan, chief executive officer of Soapbox Mobile. “Soapbox Mobile was created to enable our clients to benefit from the innovative use of mobile marketing. To be included in the 2004 Bull Market Directory and receive recognition from a respected thought leader such as Seth Godin validates our commitment to providing extraordinary service and innovatively using technology to help our clients realize a superior ROI on their marketing programs.”

Godin’s Purple Cow was a BusinessWeek bestseller for five months. It also appeared on the New York Times and Wall Street Journal bestseller lists. The launch of the 2004 Bull Market Directory coincides with the release of Godin’s new book, Free Prize Inside, due on shelves May 10, 2004. In Free Prize Inside, Godin expands upon the Purple Cow concept, divulging the secrets of companies that have succeeded by creating a product or service that is fundamentally remarkable.

For more information on Seth Godin or to receive a copy of the 2004 Bull Market Directory, co-sponsored by Fast Company magazine, please log onto www.sethgodin.com/bullmarket or contact Samantha Oehl at 410-367-2700 x14 or samantha.oehl@warschawski.com.

About Soapbox Mobile

Soapbox Mobile is an application service provider (ASP) specializing in mobile marketing, m-commerce and mobile CRM (Customer Relationship Management) solutions. The company enables consumer brands, non-profits, and marketing, advertising, and promotional agencies to generate revenue, build relationships and increase awareness on a one-to-one basis through the highly effective medium of mobile communications. For more information, please visit www.soapboxmobile.com or email info@soapboxmobile.com.

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About Seth Godin (www.sethgodin.com)

Seth Godin is a bestselling author and entrepreneur, changing the way in which people think about marketing and modern day business in his international bestsellers, Purple Cow, Permission Marketing, Unleashing the Ideavirus, The Big Red Fez and Survival is Not Enough. Godin is a renowned lecturer and was named one of 21 “Speakers for the Next Century” by Successful Meetings Magazine in 2003. He was the founder and CEO of Yoyodyne, the leading interactive direct marketing company, which Yahoo! acquired in late 1998. Godin holds an MBA from Stanford and was named the “Ultimate Entrepreneur for the Information Age” by BusinessWeek.