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Industry Veterans Launch Soapbox Mobile

PR Contact:
Dara Mitchell
Soapbox Mobile
760-931-8133
dara@soapboxmobile.com

Helping Companies Use the Mobile Channel for More Effective Marketing, Commerce and Customer Relationship Management

SAN DIEGO, CA – October 21, 2004 – Soapbox Mobile, an Application Service Provider (ASP) specializing in marketing, commerce and Customer Relationship Management (CRM) applications for the mobile channel, has been established by a team of marketing, wireless and Internet industry experts.

Unique in the industry, Soapbox Mobile delivers expertise in both marketing and wireless technology. Soapbox Mobile’s broad industry experience already has enabled the company to build a world-class mobile marketing, commerce and CRM platform.

“Our goal is to help our clients effectively use the power of the mobile channel to generate revenue and strengthen their brands,” said Dan Flanegan, chief executive officer of Soapbox Mobile. “Any successful marketing program is going to draw on a variety of media. However, mobile provides many options not possible through any other media channel.”

The Soapbox Mobile management team has over five decades of relevant industry experience, building successful technical environments in a wide range of data and mobile environments across four continents.

The company has established key agreements with mobile properties, technology developers and thought leaders in the U.S. and Europe. For example, a recent partnership with U.S. based- messaging aggregator Simplewire allows Soapbox Mobile to support network messaging to over 200 countries.

“The industry is facing rapid change, and Soapbox Mobile is uniquely positioned to take advantage of this,” said a spokesperson for Simplewire. “They have developed a highly scalable and flexible messaging platform from the ground up based on the needs of today’s more sophisticated marketers. This is the type of forward thinking we look for in a partner.”

“Part of the value that we provide to our clients is an unbiased view of how they can benefit from the mobile channel,” said Flanegan. “This medium is not a perfect fit for everyone, and it’s our job to provide our clients the expertise and technology that lead to high value, unique interactions with their customers while meeting or surpassing business and revenue goals.”

About Soapbox Mobile

Soapbox Mobile is an application service provider (ASP) specializing in mobile marketing, m-commerce and mobile CRM (Customer Relationship Management) solutions. The company enables consumer brands, non-profits, and marketing, advertising, and promotional agencies to generate revenue, build relationships and increase awareness on a one-to-one basis through the highly effective medium of mobile communications. For more information, please visit www.soapboxmobile.com or email info@soapboxmobile.com.

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