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PR Contact:
Dara Mitchell
Soapbox Mobile
760-931-8133
dara@soapboxmobile.com

Moviegoers can buy tickets via their mobile devices; System being demonstrated at ShoWEST in
Las Vegas

LAS VEGAS, NV – March 15, 2005 – Soapbox Mobile, an innovator in mobile marketing, m-commerce and CRM solutions worldwide, announced today that, as part of an ongoing partnership agreement, it has completed integration of its MoneyClip mCommerce™ and Anywhere CRM™ applications with Radiant’s movie theater POS system. The integrated system enables exhibitors to offer real-time ticket availability information and purchasing to moviegoers via their mobile phones.

The Soapbox Mobile/Radiant system will be demonstrated at ShoWEST in Las Vegas March 15-17, in the Radiant booth (#515).

Using the integrated system, moviegoers will be able to use their mobile phones to browse theater locations and movie times, then purchase tickets. This is a secure process that limits the number of screens required to complete the purchase, making the purchasing experience fast and simple. Customers can pickup their purchased tickets at the box office, or directly from the theater’s onsite kiosk.

For exhibitors, the system provides anytime, anywhere interaction with their customers, increasing loyalty and building ticket sales through highly targeted promotions, such as messaging to customer phones with showtime and ticket alerts.

“Radiant is always looking for new ways to add value for the movie exhibitor,” said Chris Lybeer, president of Radiant’s Entertainment Division. “Clearly, the use of cell phones for making transactions is becoming more popular. Radiant is pleased to partner with Soapbox, one of the early entrants in this area, to bring this capability to the movie market.”

About Radiant Systems

Founded in 1985, Radiant Systems, Inc. provides innovative store technology for the hospitality, petroleum and convenience store, and entertainment industries. Radiant’s point-of-sale, self-service kiosk, and back-office technology enables operators to drive top-line growth and improve bottom-line performance. Headquartered in Atlanta, Radiant (www.radiantsystems.com) has deployed its solutions in more than 50,000 sites worldwide.

About Soapbox Mobile

Soapbox Mobile is an application service provider (ASP) specializing in mobile marketing, m-commerce and mobile CRM (Customer Relationship Management) solutions. The company enables consumer brands, non-profits, and marketing, advertising, and promotional agencies to generate revenue, build relationships and increase awareness on a one-to-one basis through the highly effective medium of mobile communications. For more information, please visit www.soapboxmobile.com or email info@soapboxmobile.com.

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