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PR Contact:
Dara Mitchell
Soapbox Mobile
760-931-8133
dara@soapboxmobile.com

Equal Elements makes major investment in leading mobile marketing and m-commerce company

SAN DIEGO, CA – October 11, 2005 – Soapbox Mobile, an innovator in mobile marketing and m-commerce solutions worldwide, announced today that it has secured $10 million in funding from Equal Elements, a technology-focused venture fund based in Santa Monica, Calif.

The company will use the investment to accelerate growth, enhance product development and expand sales and marketing efforts. Curtis Hutten, CEO of Equal Elements, has joined Soapbox Mobile’s board of directors.

“Having Equal Elements as a partner is a tremendous validation of our technology and our vision,” said Dan Flanegan, president and CEO of Soapbox Mobile Inc. “This investment will enable us to lead the market with new products that provide our clients with the mobile tools they need to create and manage highly personal and valuable relationships with their customers.”

As the mobile market expands, companies are looking for new ways to leverage mobile technology to reach their customers. Soapbox Mobile’s powerful suite of products addresses this need by delivering on the promise of dynamic, integrated customer communication and revenue generation.

“Soapbox Mobile’s products are extremely compelling and very effective,” said Mr. Hutten.” I look forward to helping the team at Soapbox Mobile continue to build a great business around their exceptional technology.”

About Soapbox Mobile

Soapbox Mobile is an application service provider (ASP) specializing in mobile marketing, advertising and m-commerce solutions. The company enables consumer brands, marketing, advertising, and promotional agencies to generate revenue, build relationships and increase awareness on a one-to-one basis through the highly effective medium of mobile communications. For more information, please visit www.soapboxmobile.com or email info@soapboxmobile.com