Releases

PR Contact:
Dara Mitchell
Soapbox Mobile
760-931-8133
dara@soapboxmobile.com

SAN DIEGO, CA – November 30, 2005 – Soapbox Mobile, the industry’s leading provider of full service mobile marketing solutions, today announced that House of Blues Entertainment® has licensed the Soapbox Anywhere mobile marketing and CRM platform to manage wireless relationships with their customers.

With Soapbox Anywhere, House of Blues can manage a growing set of keywords and calls-to-action across multiple short codes. These calls-to-action can trigger personalized interactive mobile campaigns, quizzes or contests for the House of Blues customer. Soapbox Anywhere, provides this flexibility on top of a data rich customer profile that ensures every experience is unique.

“House of Blues needed a platform that would support multiple complex mobile interactions.” Said Jim Cannella, National Director of Corporate Partnerships for House of Blues Entertainment. “Soapbox Anywhere provides a toolset that gives us the power to run simultaneous yet unique wireless campaigns in all of our venues around the country. It gives us the flexibility to choose how to manage campaigns behind the scenes, so we can spend more of our time focusing on our patron’s experience.”

A key feature of Soapbox Anywhere is the ability to design, plan, and manage mobile campaigns and relationships from a single interface. Companies can create messages and interactive workflows, determine scheduling, associate tasks and track all campaign modifications by date, time and system user. In addition, they can simultaneously track offline marketing programs with online programs to provide a "single view" of the customer. Some of the key benefits of Soapbox Anywhere include greater campaign management efficiency, increased personalization in customer communications, improved ROI and the creation of deep, actionable user data.

“We are thrilled to have Soapbox Anywhere powering real time mobile interactivity for one of the world’s leading live music brands,” Said Dan Flanegan, President and CEO of Soapbox Mobile. “The mobile channel presents House of Blues an opportunity to create highly personalized interactions with customers that collect valuable consumer data, generate auxiliary revenue, and cross promote other proprietary House of Blues products as well as the House of Blues brand.”

About House of Blues

HOB Entertainment, Inc., a Los Angeles-based global entertainment company, is the definitive live music brand. Founded in 1992, this dynamic company with soul, spirit and vision is comprised of several unique businesses, including: House of Blues Clubs, which operate 1,000 - 2,400 capacity venues located in New Orleans, Los Angeles, Chicago, Myrtle Beach, Orlando, Las Vegas, Anaheim, Cleveland, San Diego and Atlantic City. House of Blues Concerts, Inc., which owns, operates or exclusively books 19 arena and amphitheatre venues throughout North America, including Los Angeles, San Diego, Denver, Dallas, Seattle (The Gorge), Atlanta, Cleveland, Toronto and Vancouver. For more information on House of blues Entertainment, please visit www.hob.com

About Soapbox Mobile

Soapbox Mobile, a leading provider of full-service mobile marketing solutions, enables consumer-facing companies to develop, deploy, and monetize mobile messaging, content, and commerce applications. Soapbox Mobile’s integrated mobile solutions platform and carrier relationships combined with value-added services helps brand marketers, advertising agencies, and entertainment companies leverage the power of the mobile communications channel. Headquartered in San Diego, Soapbox has offices in Los Angeles, San Francisco, and New York. For more information, please visit www.soapboxmobile.com or email info@soapboxmobile.com