Releases
PR Contact:
Dara Mitchell
Soapbox Mobile
760-931-8133
dara@soapboxmobile.com
SAN DIEGO--(BUSINESS WIRE)--Soapbox Mobile, the full-service mobile marketing agency, has worked with some of the biggest brands to develop unique mobile marketing programs designed to meet specific objectives. Soapbox clients include Procter and Gamble, Amp’d Mobile, Saab, Harrah’s Casinos, W Hotels, Guinness and others. Based on their extensive experience, experts at Soapbox Mobile recommend 5 fundamentals that mobile marketers should keep in mind when working on developing a mobile marketing campaign.
Dan Flanegan, President of Soapbox Mobile, tells those new to mobile marketing to take an innovative approach to boost performance to a higher level, saying “Use the following rules as guidelines when creating a campaign and you can’t go wrong.”
5 key elements to consider when developing a mobile marketing campaign:
1. Integration
Leverage all of your media and integrate your campaign. Make mobile the common glue that ties your campaign together across all consumer touchpoints.
2. Clear Call To Action
Make your call to action clear and simple and make it stand out. Interacting with your campaign should be simple with few barriers to entry.
3. Test
We test every other marketing and advertising method, why not test in mobile? Try different calls to action, create A and B message content to see which generates a greater response. Learn what works and what doesn’t.
4. Measure Media
Where did my mobile subscribers come from? Who participated the longest or opted in for future promotions vs those who opted- out right away. Odds are each media source--print, web, broadcast--might attract a different mobile user. Make sure your calls to action have different "keywords" associated with them so you know what media is performing in the short term on response, and what performs long term with loyalty.
5. List Building
Make sure part of your campaign involves asking the consumer if they wish to opt-in to future promotions. While you have them hooked, give them a good reason to come back or to stay engaged. Customer acquisition requires that you keep them engaged and build a database of loyal mobile subscribers.
About Soapbox Mobile
Soapbox Mobile, a leading provider of full-service mobile marketing solutions, enables consumer-facing companies to develop, deploy, and monetize mobile messaging, content, and commerce applications. Soapbox Mobile’s integrated mobile solutions platform and carrier relationships combined with value-added services helps brand marketers, advertising agencies and entertainment companies leverage the power of the mobile communications channel. For more information, please visit http://www.soapboxmobile.com. Soapbox Mobile is an Equal Elements company. Equal Elements is a private equity fund focused on providing growing companies with financing, strategic guidance and accelerated growth.