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Marketing Guru to Help Drive Company’s Strategy
SAN DIEGO--Oct. 19, 2006--Soapbox Mobile(TM), the leading provider of full-service mobile marketing solutions for major brands and entertainment companies, announced today the appointment of Rowland Hanson as co-chairman of the board of directors. Hanson, whose marketing guidance has been instrumental in the explosive growth of some of the largest global corporations, will provide strategic vision and direction to the company.
Hanson brings years of strategic communications experience to the Soapbox Mobile board of directors. Most notably, Hanson was Vice President of Corporate Communications at Microsoft, where he created and executed the company’s highly acclaimed branding strategy which included the market introduction of Microsoft’s most popular product -- a graphical interface that he named "Windows." Several books published on the history of Microsoft document his strategies that led to the dominance of the Microsoft and Windows brands.
Prior to Microsoft, Rowland served as Vice President of Worldwide Marketing for Neutrogena Corporation, a skin care and cosmetics company that registered phenomenal growth during his tenure. Eventually, Johnson and Johnson acquired Neutrogena for a significant premium after determining that it could replicate the products, but it could not replicate the strength of the Neutrogena brand.
Currently Hanson is CEO of www.HansonMaslenGroup.com, a strategic consulting firm that he co-founded with Peter Maslen, the former President of Starbucks Intl. As a consultant over the last several years, Hanson has successfully applied his proven brand and business building strategies to a wide range of companies.
Hanson joins Curtis Hutten as Co-Chairman. Hutten is founder of Equal Elements, the lead investor in Soapbox Mobile. "We are excited to welcome Rowland to the leadership team of the foremost mobile marketing provider," said Hutten. "Mobile advertising and promotions are the new frontier in marketing, and the type of insight exhibited by Soapbox Mobile is the catalyst propelling the industry forward."
Soapbox Mobile is the leading provider of mobile marketing, advertising and promotional services to a wide variety of media, brand and agency clients. Soapbox Mobile enables companies to embrace the mobile device as a full-service marketing channel, providing an excellent response mechanism to conventional media campaigns, a means of collecting, measuring and utilizing customer data, and an invaluable tool for ongoing consumer dialogue and loyalty. The company’s unique industry-leading technology combined with cutting-edge creative services and an agency business model has attracted long term clients such as The House of Blues, W Hotels, General Motors R*Works, SiTV, Time-Warner and many others.
"Rowland Hanson’s decision to join Soapbox is continued proof that the company is the undisputed leader in mobile marketing in the United States," said Vladimir Edelman, chief executive officer of Soapbox Mobile. "Soapbox Mobile is thrilled to have a visionary of this scope on its board of directors."
About Soapbox Mobile
Soapbox Mobile, a leading provider of full-service mobile marketing solutions, enables consumer-facing companies to develop, deploy, and monetize mobile messaging, content, and commerce applications. Soapbox Mobile’s integrated mobile solutions platform and carrier relationships combined with value-added services helps brand marketers, advertising agencies and entertainment companies leverage the power of the mobile communications channel. For more information, please visit http://www.soapboxmobile.com.