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Mobile and Entertainment Industry Expert to Head Premier Mobile Advertising and Marketing Agency
SAN DIEGO--(BUSINESS WIRE)--Soapbox Mobile™, the leading provider of full-service mobile marketing solutions for major brands and entertainment companies, announced today the appointment of Vladimir Edelman as chief executive officer of the company. Edelman, who has over a decade of experience in strategy and digital brand development with some of the world’s largest entertainment companies, will focus on expanding Soapbox Mobile’s leadership position in the growing mobile marketing industry.
Edelman brings a wealth of mobile industry knowledge and experience to Soapbox Mobile. Previously, he served as vice president and general manager of Mobile ESPN Publishing Worldwide, where he managed all aspects of ESPN’s domestic and international wireless publishing business, including application licensing, video, wireless Internet, games, and messaging products. In addition, he led business and product development, and strategic planning and relationships with wireless network operators, handset manufacturers and content aggregators. Prior to his career at ESPN, Edelman served as vice president and general manager for Vulcan Sports Media where he oversaw emerging technologies. Over the course of his career, Edelman has held executive positions at media outlets including CBS, where he served as Executive Producer of CBS.com, as well as leadership positions at FOX, Time-Warner, and MSNBC.
Soapbox Mobile is the leading provider of mobile marketing, advertising and promotional services to a wide variety of media, brand and agency clients. Soapbox Mobile enables companies to embrace the mobile device as a full-service marketing channel, providing an excellent response mechanism to conventional media campaigns, a means of collecting, measuring and utilizing customer data, and an invaluable tool for ongoing consumer dialogue and loyalty. Soapbox’s approach is unique in the mobile industry – combining industry-leading technology with cutting-edge creative services and an agency business model that focuses on client business objectives.
“Soapbox is in the leadership position at a time when the mobile marketing industry is still in a nascent stage – an industry whose potential is breathtaking,” said Edelman. “Companies and brands can leverage innovative technology solutions when they are coupled with the strategy, creativity and execution to drive core businesses. These services make up Soapbox’s strength, and are why I am excited about the future of the company. Our technology portfolio is the best in the industry, but it’s our creative services and management team that set us apart.”
“Carriers, agencies and major brands are recognizing that companies like Soapbox Mobile, with their mobile marketing pedigree, are uniquely positioned to drive the industry,” said Curtis Hutton, co-chairman and funding partner of Equal Elements, one of the company’s investors. “We are excited that an industry expert such as Vladimir Edelman is driving the company’s vision.”
About Soapbox Mobile
Soapbox Mobile, a leading provider of full-service mobile marketing solutions, enables consumer-facing companies to develop, deploy, and monetize mobile messaging, content, and commerce applications. Soapbox Mobile’s integrated mobile solutions platform and carrier relationships combined with value-added services helps brand marketers, advertising agencies and entertainment companies leverage the power of the mobile communications channel. For more information, please visit http://www.soapboxmobile.com