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Dara Mitchell
Soapbox Mobile
760-931-8133
dara@soapboxmobile.com
Hollywood Gets Amp’d on Soapbox Mobile
Carlsbad, CA, (April 4, 2006) – Never again be unprepared for a date, thanks to Amp’d Mobile and Soapbox Mobile. For the first time ever, Amp’d Mobile subscribers can search for movies, select a theatre and show time and purchase tickets all through their mobile phones. Amp’d Mobile, the youth-oriented Mobile Virtual Network Operator (MVNO) has selected Soapbox Mobile’s Anywhere™ and MoneyClip™ applications to deliver this date-made-easy, premium subscription service to its customers.
In addition to providing Amp’d Mobile subscribers with the seamless ability to find movies and purchase tickets, Soapbox Mobile’s Anywhere™ application provides Amp’d Mobile with a powerful platform for marketing movie related promotions while enhancing the mobile relationship with its customers. The MoneyClip™ application, a mobile commerce platform, enables Amp’d Mobile users to securely register their credit cards against their Amp’d Mobile number. Once registration is complete, subscribers can easily purchase tickets on-the-go with a Personal Identification Number (PIN) and their Amp’d phone.
Using the Soapbox Anywhere™ mobile marketing platform, Amp’d Mobile can create SMS marketing campaigns directly targeted towards its opt-in ticket buying customers. Anywhere™ enables Amp’d Mobile to measure the effectiveness of these campaigns in real-time and allows them to react and alter campaigns according to user response.
“Soapbox Mobile is ecstatic to be the application provider for this very exciting next generation mobile technology” said Dan Flanegan, President and CEO of Soapbox Mobile. “Mobile ticketing has arrived and with it, Soapbox is pleased to provide a complimentary mobile marketing platform that will extend the value of the ticket purchase.”
If the mobile ticket revolution in Europe and Asia is any indication of things to come, mobile ticketing for movies, transportation, concerts and more will soon be accessible to the US mobile market, to the same degree. The Soapbox Mobile Anywhere™ and MoneyClip™ applications are flexible enough to support all types of mobile ticketing development.
"We are excited to be working with Soapbox Mobile to deliver a complete end-to-end movie experience to our subscribers," said Seth Cummings SVP of Content at Amp’d Mobile. "Being able to fulfill a ticket purchase and market to subscribers based on that purchase meets the needs of both the consumers and entertainment partners."
In addition to this recent partnership with Amp’d Mobile, Soapbox Mobile has also recently partnered with House of Blues Entertainment, the Mavericks Surf Competition through Swoop Mobile and Billboard’s MECCA conference in order to provide highly personalized mobile interactions, valuable consumer data, auxiliary revenue and cross-promotional opportunities.
About Amp’d Mobile:
Amp’d Mobile is the first integrated mobile entertainment company for youth, young professionals and early adopters, and the only 3G carrier in the US specifically targeting youth and young professionals. By leveraging the power of broadband wireless (EVDO), Amp’d Mobile offers traditional services such as voice and text within a completely fresh user interface designed specifically for the "mobile graduate" and third-generation (3G) technology. With a myriad of customizable options to meet each person’s individual needs, as well as strategic alliances with top entertainment properties, such as MTVN and Universal Music Group, Amp’d Mobile brings a more relevant, personal experience to the wireless lifestyle with unique music, video, community, entertainment, sports and gaming offerings divided into various channels for quick and easy access. Amp’d Mobile is offered nationwide and more information can be found at www.ampd.com.
About Soapbox Mobile:
Soapbox Mobile, a leading provider of full-service mobile marketing solutions, enables consumer-facing companies to develop, deploy, and monetize mobile messaging, content, and commerce applications. Soapbox Mobile’s integrated mobile solutions platform and carrier relationships combined with value-added services helps brand marketers, advertising agencies and entertainment companies leverage the power of the mobile communications channel. For more information, please visit us at http://www.soapboxmobile.com