Releases

PR Contact:
Dara Mitchell
Soapbox Mobile
760-931-8133
dara@soapboxmobile.com

The Revolution Will Be Televised

San Diego, CA, (April 05, 2006) -- Soapbox Mobile, the industry’s foremost provider of full service mobile marketing solutions, today announced a licensing agreement with MobiTV, the global leader in television and digital radio services for cellular, WiFi and broadband-enabled devices. MobiTV has selected Soapbox Anywhere™ to power its text message programming alerts for retail promotions nationwide.

The Soapbox Anywhere platform allows MobiTV to use text messaging to create and maintain relationships with its existing subscribers, promote new programming and services and measure the effectiveness of its campaigns in real-time. Soapbox Mobile is distinguishing itself from the competition by providing companies such as MobiTV and other application providers with the power to control their own mobile marketing campaigns seamlessly.

“Soapbox Anywhere gives MobiTV more control over their message,” said Dan Flanegan, President and CEO of Soapbox Mobile, “It allows them to develop strong relationships with their customers and insight into how their marketing efforts are resonating.”

Soapbox Anywhere also provides MobiTV with the ability to send text messages to update viewers on new content and broadcasts that may be of interest. Soapbox Anywhere addresses many of the most decisive mobile marketing challenges by supplying greater program management efficiency, increased consistency in customer communication, improved results and reduced errors.

In addition to this partnership with MobiTV, Soapbox Mobile has also recently partnered with House of Blues Entertainment, the Mavericks Surf Competition for Swoop Mobile and the Billboard MECCA conference, to provide highly personalized interactions, valuable consumer data, auxiliary revenue and cross-promotion. During the Billboard MECCA conference on April 4, 2006 in Las Vegas, NV, Soapbox Mobile is producing “The Soapbox Mobile Treasure Hunt” as a demonstration of Soapbox Anywhere’s features and capabilities. For more information, please visit: http://www.soapboxmobile.com/mecca/

About Soapbox Mobile:
Soapbox Mobile, a leading provider of full-service mobile marketing solutions, enables consumer-facing companies to develop, deploy, and monetize mobile messaging, content, and commerce applications. Soapbox Mobile’s integrated mobile solutions platform and carrier relationships combined with value-added services helps brand marketers, advertising agencies and entertainment companies leverage the power of the mobile communications channel. For more information, please visit us at http://www.soapboxmobile.com