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Soapbox Mobile Appointed to Drive More Attendee Interaction at the Billboard Mobile Entertainment Content, Commerce & Applications Conference
San Diego, CA, March 20th , 2006 — Soapbox Mobile, the industry’s leading provider of full service mobile marketing solutions, today announced its launch of the first ever Mobile Treasure Hunt to appropriately take place at the Billboard Mobile Entertainment Content, Commerce & Application Conference (MECCA) at the Las Vegas Hilton on April 4, 2006. The one-day event will host professionals from the mobile, entertainment, technology and digital content industries and will run in conjunction with the Cellular Telecommunications & Internet Association’s (CTIA) wireless conference.
The Mobile Treasure Hunt can be accessed by CTIA & MECCA attendees through the link on the Soapbox Mobile website, http://www.soapboxmobile.com/mecca, the Billboard website, http://www.billboardevents.com/billboardevents/mecca/index.jsp or directly through their mobile phones. Attendees can register their mobile phone numbers and participate in the game, which will consist of a series of clues and questions, directly related to the conference, its sponsors and the mobile industry. Every hour throughout the one-day conference, participants will receive a new clue via SMS message, leading them through the symposium, its exhibition spaces, panel discussions and hopefully, to some answers. Leading mobile technology prizes, including two wild-card prizes, will be awarded at the conclusion of the conference.
“We are thrilled to be the Mobile Treasure Hunt sponsor at this year’s show,” said Dan Flanegan, President and CEO of Soapbox Mobile. “This is a very creative way of getting our technology directly into the hands of industry leaders and demonstrating its relevance and the ingenuity with which brands can employ interactive mobile marketing.”
Although US mobile users have been slower to embrace Short Message Service (SMS), text messaging is expected to ignite in 2006 as a result of big brands taking a closer look at its marketing potential. ICM reports that mobile marketing is surprisingly viral with roughly 24% of text messages being forwarded to other mobile phone users. Text messaging is the most consumed mobile content service and cell phone data traffic is expected to grow to 2.4 trillion text messages by 2010. Thus, it is of no surprise that Billboard has appointed Soapbox Mobile to create this interactive mobile campaign, as a vehicle by which to exemplify the market trend as well as to directly market its own brand.
“Billboard is anticipating another successful MECCA conference and in line with our tradition of acknowledging cutting edge companies and technology, we are thrilled to partner with Soapbox Mobile on this creative project,” said John Kilcullen, President and Publisher of Billboard Information Group. "MECCA 2006 is about engaging and educating our attendees about the mobile space, and what better way to do so than through wireless communication.”
In addition to its work with Billboard, Soapbox Mobile has also recently partnered with House of Blues Entertainment and the Mavericks Surf Competition with Swoop Mobile in order to provide highly personalized fan-based interaction, valuable consumer data, auxiliary revenue, and cross promotion—all through SMS.
About Soapbox Mobile:
Soapbox Mobile helps consumer brands, marketers and advertisers generate revenue, build interactive relationships and increase awareness on a one-to-one basis through the highly effective medium of mobile communications. World class companies turn to Soapbox Mobile for cost-effective hosted (ASP) mobile marketing, m-commerce and mobile CRM products and services, as well as custom developed mobile solutions. Soapbox Mobile’s hosted applications give clients the ability to design, deploy and manage highly personalized and interactive mobile campaigns that build and maintain customer relationships while maximizing the lifetime value of each customer. For more information on Soapbox Mobile, please visit www.soapboxmobile.com