Background

To promote their upcoming event in Hawaii, the Professional Bull Riders (PBR) launched a fan based "All Star Text Vote". The top ranked riders were eligible to compete in the Cheeseburger Island Style Challenge in Honolulu. The vote call to action took place live on FOX and The Versus Network and was sponsored by Amp'd Mobile.

Objectives

Allow PBR fans to vote for their favorite rider during the live Amp'd sponsored event broadcast. Create an association between PBR, Amp'd and the mobile phone.

Solution

Fans cast their vote for one of over 600 individual riders. Using the Soapbox Anywhere platform the PBR was able to collect, sort and manage mobile votes for the riders in real time via text messaging.